Legal
Privacy Policy
Last updated: June 14, 2026
Kestryl Edge LLC (“we,” “us,” “our”) operates kestryledge.com. This policy explains what data we collect, how we use it, and what choices you have.
We use standard third-party tools for analytics, advertising, and operations. Those tools are documented below in plain language, not buried in legal text.
01
What We Collect
Contact and inquiry forms
Name, work email, company name, role, areas of interest, and any message you include. This goes to our email (via Resend) and is stored in Supabase.
Email capture
First name and work email address if you sign up for content or a lead magnet. Stored in Supabase with the capture source noted.
Calendly bookings
Name and email provided when booking a call. This data lives in Calendly and in our calendar.
Behavioral and analytics data
Pages visited, session length, scroll depth, clicks, and referral source. Collected via the tools listed in Section 3.
Visitor identification
Company name and LinkedIn profile for identified business visitors, via RB2B. This applies to IP addresses associated with business networks.
02
How We Use It
We use the data we collect to:
- Respond to inquiries and schedule calls
- Understand which content resonates and where the site has usability problems
- Retarget site visitors with relevant advertising on Meta and LinkedIn
- Follow up with companies that research our services (via RB2B identification)
- Measure the effectiveness of our marketing so we can invest in what works
We do not sell your data to third parties. We do not use it for purposes unrelated to our services.
03
Third-Party Tools
What each tool collects, why we use it, and how to opt out.
Google Analytics 4 (via Google Tag Manager)
What it collects
Pages visited, session duration, device type, referral source, and behavioral flow through the site. No personally identifiable information is collected by default.
Why we use it
Understanding which content is useful and where people drop off.
Opt out: Google Analytics Opt-out Add-on — browser.google.com/intl/en/chrome/browser/privacy
Meta Pixel
What it collects
Page visits and specific conversion events (form submissions, booking confirmations) linked to your Facebook/Instagram account if you are logged in.
Why we use it
Retargeting people who visited the site and measuring ad performance.
Opt out: Facebook Ad Preferences — facebook.com/privacy/policy
LinkedIn Insight Tag
What it collects
LinkedIn member data including job title, company, industry, and seniority — linked to your LinkedIn account if you are logged in and visit this site.
Why we use it
Building retargeting audiences segmented by role and industry, and measuring LinkedIn ad conversions.
Opt out: LinkedIn Opt-Out — linkedin.com/psettings/guest-controls/retargeting-opt-out
RB2B (Visitor Identification)
What it collects
Company name, LinkedIn profile, and page visited for identified visitors. RB2B identifies business visitors using IP data and LinkedIn profile matching.
Why we use it
Understanding which companies are researching Kestryl Edge so we can follow up appropriately.
Opt out: RB2B Opt-Out — rb2b.com/opt-out
Microsoft Clarity
What it collects
Session recordings, heatmaps, scroll depth, click patterns, and rage click data. Clarity automatically masks input fields — no form data is recorded.
Why we use it
Identifying usability issues and understanding how people navigate the site.
Opt out: Microsoft Privacy Settings — clarity.microsoft.com/privacy
Google Tag Manager
What it collects
GTM is a tag container — it does not collect data itself. It loads the tracking tools listed above based on configured rules.
Why we use it
Managing all tracking tags from one place without deploying code changes.
Calendly
What it collects
Name, email address, and meeting preferences you provide when booking a call. Calendly also sets cookies to remember your preferences.
Why we use it
Scheduling fit calls and sending booking confirmations.
Opt out: Calendly Privacy Policy — calendly.com/privacy
04
Cookies
This site uses cookies placed by Google Analytics, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity, and Calendly. These are third-party cookies governed by those companies' privacy policies.
To block cookies, use your browser's built-in settings or a browser extension like uBlock Origin. You can also use the opt-out links listed for each tool above.
We do not use first-party cookies for tracking beyond what is set automatically by Next.js for session management.
05
Data Storage
Form submissions and lead capture data are stored in Supabase, a PostgreSQL database provider. Supabase is SOC 2 Type II compliant and stores data in US-based data centers by default.
We retain form submission data for as long as the business relationship is active or potentially active. You can request deletion at any time by emailing us.
06
Your Rights
You can request at any time:
- A copy of what data we hold about you
- Correction of inaccurate data
- Deletion of your data from our systems
- Opt-out of RB2B visitor identification
For third-party tools (Google, Meta, LinkedIn, etc.), use the opt-out links in Section 3. Those companies control their own data — we cannot delete it on your behalf.
07
Data Requests
For any data requests, questions, or concerns, contact us at:
admin@kestryledge.comKestryl Edge LLC · New Mexico, USA